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Articles by Susan Saltonstall Duncan are printed regularly in a variety of legal and marketing publications. Susan also speaks frequently at a variety of events in the business and legal communities. | ARTICLES | SPEECHES |
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Articles are broken into the following categories:
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Client Service and Development Finding and Keeping the Clients You Like
Making Clients Loyal through Service and Satisfaction
Nurturing Clients to Grow Your Practice Law Practice Management, July/August 2006
Focus on What Clients Say and Do
Focus on the Quality of Your Service
Initiating an Effective Client Survey Program
10 Tips for Law Firm Support Staff on Client Relations and Quality Service
Meeting the Corporate Client Challenge Using TQM
Love the One You're With | BACK TO TOP |
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Firm Marketing and Business Development How Small and Midsize Firms Can Land Big Business
Should Associates be Involved in Marketing?
Seven Elements of An Effective Marketing Program
10 Common Impediments to Law Firm Marketing | BACK TO TOP |
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Personal Business Development and Selling 10 Ways to Manage Touch Points for Optimal Success
Building Your Reputation, Part 3: Maximizing Your Involvement in Organizations
Building Your Reputation, Part 2: Blogs and the Media
Building Your Reputation: Promoting Services with Articles and Presentations
Redefining Your Value Proposition
Client Relationship and Development Tips for New Partners
How to Prepare the Groundwork for Transitioning Your Relationships
How to Focus Your Marketing: Pointers for Solo Practices
Cultivating Your Existing Network: Tips for New Associates
Staying Ahead of the Curve: Tracking the Trends
The Art of Selling
Rainmaking: A Three Step Plan to Develop More Business
Growing a Multifaceted Network
Become a Visible and Valuable Asset
Nurture Your Networks
Build Marketing Opportunities Internally
Build a Niche Expertise
Hone What You Say and How You Say It
Focus on the Quality of Your Service
Learning to Face Face–to–Face Marketing
Setting the Stage for Personal Marketing Success
How Rainmakers Realize Success | BACK TO TOP |
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Personal Professional Development Learn the Financial Aspects of Lawyering
Use Technology to Boost Your Success
Reconnect with Your Dream
Making the Right Job and Career Choices
Building Strong Mentor Relationships
Effectively Managing Your Time
Create Focus and Balance
Benefit From Good Working Relationships
Technically Speaking: Develop Your Skills
Star Out on the Right Foot: Get Focused and Get Going! | BACK TO TOP |
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Dos and Don’ts of Cross-selling: The Best Way to Grow Revenue
How Small and Midsize Firms Can Land Big Business
Lateral Partners–Matches Made in Heaven
Is Growth the Right Strategic Choice for Your Law Firm?
Hiring Laterals Can Be Costly To Some Firms (How to maximize the benefits of lateral partners in order to enhance marketing results)
10 Approaches to Strategic Recruiting: Bounce Back Stronger and Smarter
The Search for the Perfect Partner Compensation System
Protecting Your Valuable Asset: "Best Practices" in Partner Promotion Tracks and Policies
Is Law Firm Consulting for You?
What Women Need to Make It to the Top
Consultancies Develop With Specialties, Client Needs
The American Lawyer, November 1987 | BACK TO TOP | |
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Susan Saltonstall Duncan is available to speak on a range of topics.
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Susan Saltonstall Duncan’s Speaking Engagements: Developing Business During an Economic Downturn, University of Buffalo Law School Alumni, Rochester, NY, May 14, 2009
Accelerating Coaching Success in Your Firm, Legal Marketing Association Senior Marketer’s Forum, Annual Conference, Washington, D.C., April 1, 2009
Effective Integration of Laterals, New York Association of Legal Administrators, New York, NY, June 9, 2008
Women Networking in Different Legal Settings, Best Practices for Women in Networking and Networking: Initiating and Cultivating Important Relationships, Connecticut Bar Association Women’s Symposium, Quinnipiac Law School, New Haven, CT, May 15, 2008
Effective Recruiting, Integration and Marketing of Lateral Partners, ALA Annual Conference, Las Vegas, NV, May 2007
Effective Recruiting, Integration and Marketing of Lateral Partners, ALA Regional Meeting, Louisville, KY, October 2006
Attracting and Retaining A–Level Clients, Quinnipiac School of Law, Hamden, CT, November 2005
Making and Growing a Solid Investment: Effective Hiring, Integration and Marketing of Lateral Partners, National Association for Law Placement Annual Conference, Chicago, IL, April 2005
Law Firms vs. In–House Counsel: Can We Bridge the Gap on Fees, Billing and Value Expectations?, Legal Marketing Association Annual Conference, Orlando, FL, March 2004
Effectively Integrating and Marketing Lateral Partners, Legal Marketing Association Mid–Atlantic Chapter, Washington, D.C., February 2004
Marketing Your Practice: Rainmaking Strategies, Quinnipiac University Law School, Hamden, CT, October 2003
The 12–Minute MBA. Making Professional Firms Prosper, Connecticut Business and Industry Association Business Expo, Hartford, CT, May 2003
Finance: Leveraging the Numbers – Tracking and Measuring the Return on Marketing Investment, Legal Marketing Association Annual Conference, San Francisco, March 2003
Put Yourself in the Driver’s Seat: Using Research and Analysis to Evaluate, Develop or Reposition Services, Practice Areas and “Products,” NY Legal Marketing Association, New York, NY, September 2002
Put Yourself in the Driver’s Seat: Driving Success through the Effective Use of Product Research, Analysis and Development, Legal Marketing Association Annual Conference, Washington, D.C., April 2002
Above All Else: Student and Attorney Development: Expectations, Expertise and the Expanding Roles of NALP Professionals, National Association for Law Placement, New York, NY, January 2002
Initiating an Effective Client Survey Program, Legal Marketing Association, New England Regional Conference, Boston, MA, November 2001
Turning Strategies into Action at the Practice Group and Attorney Levels and Developing and Implementing Meaningful Marketing Plans, Marketing Directors’ Institute, New Orleans, LA, November 2001
You Can be a Rainmaker Too: The Legal Administrator’s Role in Marketing, Association of Legal Administrators, Connecticut Chapter, Cromwell, CT, September 2000
Creating a Personal Marketing Plan, Connecticut Bar Association, Cromwell, CT, November 1999
Facilitation and Leadership of Group Dynamics, Half–day workshop for National Association for Law Placement Annual Conference, San Antonio, TX, San Francisco, CA, April 1999 and March 1998
Using Compensation to “Incentivize” Marketing, New York Chapter of Legal Marketing Association, New York, NY, March 1998
Senior Marketers Survey: How Marketers Bring Value to Their Firms, New England Chapter, National Law Firm Marketing Association, Boston, MA, January 1998
Senior Case Studies: What Works?, National Law Firm Marketing Association, Annual Conference, New York, NY, March 1997
Hot and Emerging Practice Areas and Client Markets in 1997, New England Chapter, National Law Firm Marketing Association, Southbury, CT, February 1997
Women Lawyers and Marketing: Trends, Opportunities and Strategies, New England Chapter, National Law Firm Marketing Association, Boston, MA and Hartford, CT, September 1996 and October 1996
Power and Influence: Effecting Results in Today’s Professional Service Firms, New England Chapter National Law Firm Marketing Association, Hartford, CT, May 1996
Is Your Marketing Selling?, Senior Leader/Group Facilitator, National Law Firm Marketing Association Annual Conference, San Diego, CA, March 1996
Marketing Tools and Techniques, New England Society of CPAs Annual Conference, Simsbury, CT, September 1995
Marketing Your Legal Organization, National Association for Law Placement, Annual Conference Half–Day Workshops, Cleveland, OH, March 1995
Identifying Your Organizational Culture, National Association for Law Placement, Annual Conference, Orlando, FL, April 1994
Bouncing Back – Strategies for Success in the 90's, National Association for Law Placement, Annual Conference, Boston, MA, June 1992
Tracking Marketing Results, National Law Firm Marketing Association, Regional Conference, Boston, MA, October 1991
Marketing Legal Services – Developing and Implementing Your Marketing Plan, American Bar Association, New York City, York, PA and Washington, D.C., November 1990 and April 1991
Applying a Marketing Discipline to Your Recruiting Program, Washington Association of Legal Recruitment Administrators, Washington, D.C., May 1990
Masters Panel on Advanced Marketing Issues, National Law Firm Marketing Association – Regional Meeting, Washington, D.C., May 1990
Law Firm Marketing and Developing Personal Marketing Plans, Prince Georges County Women's Law Caucus, Upper Marlboro, MD, November 1989
Non–Law Diversification: Marketing Strategy or Ethical Nightmare?, National Association of Law Firm Marketing Administrators, San Antonio, TX, October 1989
Law Firm Marketing for the 1990's, Mead Data Central, Chicago, IL and Washington, D.C., September 1989
Law Firm Marketing and Client Development, Ohio Institute for Continuing Legal Education – Full day seminar in Columbus, Ohio, March 1989
Past and Present Clients: Your Most Neglected Source of New Business, American Marketing Association Washington Chapter, Washington, DC, January 1989
Managing Roadblocks to Marketing, National Association of Law Firm Marketing Administrators – Annual Conference, Atlanta, GA, April 1988
Law Firm Marketing and Client Development: An Overview, North Carolina Association of Legal Administrators – Quarterly Meeting, Raleigh, NC, March 1988
Law Firm Marketing, Washington Area Legal Recruitment Administrators Association, Washington, DC, November 1987
Marketing and Recruiting: Both Sides of the Same Coin, National Association for Law Placement – Annual Conference, New Orleans, LA, April 1987
Marketing for Today's Law Firm: The Role of the In–house Marketing Administrator, Practicing Law Institute (PLI), New York, NY, June 1986
Career Paths for Law Firm Recruitment Professionals, National Association for Law Placement – Annual Conference, San Francisco, CA, April 1985
Dialogue Between Recruitment Administrators & Law School Placement Directors, National Association of Law Placement – Northeast Regional Meeting, Philadelphia, PA, January 1985
Resumes: The Employer's Perspective, Georgetown University Law Center, Washington, DC, August 1984
Associate Training and Development, National Association for Law Placement – Annual Conference, Minneapolis, MN, May 1984 | SPEECHES | BACK TO TOP | |
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