Think Before You Say Yes! To Conferences and Speaking Requests

02.06.19 | Posted By: Susan Duncan
Our last post, Be Intentional About Personal Marketing and Business Development, provided reasons for and tips on how to become more intentional about business development.  One aspect of business development that can become very time-consuming and expensive is attendance and speaking at conferences or seminars.  Before accepting invitations to speak or requesting approval to attend Read More

Be Intentional about Your Personal Marketing and Business Development

01.23.19 | Posted By: Susan Duncan
Most lawyers recognize the need to actively pursue new work by generating repeat business from satisfied existing clients and by attracting new clients to the firm. Too many, however, still engage in random acts of marketing or “throwing spaghetti at the wall and hoping something sticks.” Even effective rainmakers could do a better job of Read More

Lawyers Should be Great at Consultative and Insight Selling

06.27.18 | Posted By: Susan Duncan
When lawyers first started exploring the uncomfortable process of “selling” as early as the 1980s not long after the 1977 Bates decision allowing lawyers to advertise, it was uncomfortable and seen as unseemly even sleazy. Over the decades, consultants have adapted sales approaches shifting from the traditional model into consultative selling. This approach has proven effective Read More

Women: Communicate So You are Heard

12.06.17 | Posted By: Susan Duncan
All of the research on gender bias and communications indicates that there are significant differences in the way men and women communicate. Men often are direct, women indirect.  For men, communication helps achieve a goal, provides an answer; for women, it is more of a process, they want to tell a story and make a Read More

Women’s Success Strategies for Advancement

09.20.17 | Posted By: Susan Duncan
Despite the progress women have achieved in general and in law firms, many women continue to express frustration about how to compete and be successful as they climb the career ladder.   Enlightened firms have tried to tackle unconscious bias through mandatory training and intentionally putting more women in management positions. Some clients have gone Read More

Your Personal Brand: (Re)Define It, Burnish It and Manage It

07.12.17 | Posted By: Susan Duncan
Everyone has a personal brand and it often plays a critical role in professional success, advancement and business development.  Similar to a business’ brand, your brand is a promise of what others will receive from you, what you will be known for and how people react to your personality and approach.  Whether or not you actively Read More

Customer Experience (CX) Part 3 – Transform Your Firm with Superior Client Experience

05.10.17 | Posted By: Susan Duncan
[Note: This post is co-authored by RainMaking Oasis and Jonathan Hollenberg of HawkPartners, a marketing strategy and research firm for Fortune 500 companies.] In our prior two posts Customer Experience (CX) Part 1 – Is It Different than Customer Service  and Customer Experience (CX) Part 2 – Mapping the Client Journey, we discussed the difference Read More

Customer Experience (CX) Part 2 – Mapping the Client Journey

04.26.17 | Posted By: Susan Duncan
[Note: This post is co-authored by RainMaking Oasis and Jonathan Hollenberg of HawkPartners, a marketing strategy and research firm for Fortune 500 companies.] As discussed in our first post Customer Experience (CX) Part 1 – Is It Different than Customer Service, customer satisfaction often focuses on narrow and discrete touch points that clients are exposed Read More

Customer Experience (CX) Part 1 – Is It Different from Customer Service?

04.12.17 | Posted By: Susan Duncan
Providing exceptional and consistent client service is critical to your firm’s success, but to be a real winner, you will have to deliver an exceptional client experience (CX).  With clients now in the driver’s seat and law firms aggressively competing to hold on to clients or take work away from others, we know that excellent Read More