RainMinder® is a fully–automated, web–based tool to help individual lawyers develop and execute a personal marketing plan and become better rainmakers.
It leads attorneys through a personal assessment of their strengths, skills and marketing opportunities and helps them devise achievable goals for personal business development. Each lawyer's assessment responses and goals are integrated into a personalized, annual marketing action plan. RainMinder will provide an automated functionality that will generate weekly reminders and the ability to modify the plan in "real time," anytime.
RainMinder's Key Benefits:
RainMinder provides significant value to lawyers and firms that either have a well–established, formal marketing program or those just initiating more formal methods of business development. Key benefits include:
Convenient, Private and Current – Users can work on their annual marketing plans whenever and wherever they want.
Accessible – This proven approach to effective personal business development planning and execution will now be available to all lawyers — not just those in the largest firms in the largest cities.
Customized – No two users will have identical targets, interests, contacts or skills, so no two plans will be alike.
Intelligent – Links to the individual's unique skills, contacts and preferences will ensure the development of a "smart" personal plan.
Efficient – Individual users will be guided through a process and will be asked to fill in information in a pre–designed and proven format. Neither firms nor individual lawyers will have to create new plans and formats from scratch. Those who oversee personal marketing plan design and execution will also be more easily able to monitor attorney plans and progress, saving substantial administrative hours per year.
Cost Effective – For less than the cost of many CLE seminars or webinars, individuals can subscribe to RainMinder for one year. Volume discounts are available to larger firms with multiple subscribers.
Motivational – Individual goals and motivators will reflect user preferences and priorities and will encourage professionals to follow through on their commitments. Weekly e–mail summaries of upcoming action items will serve as a personal "nudge."
Instructional – Individual users have access to specialized content and over 130 marketing tutorials throughout RainMinder's pages.
Managerial – Managers may ask for status reports on individual plans and summaries of time and money spent on marketing efforts.
The Annual Subscription:
RainMinder will provide each user with:
• A questionnaire to analyze existing practice, clients and market opportunities
• A guide to goal–setting
• The development of a customized action plan based on answers to prior questions
• Tutorials on plan components, sales and marketing strategy topics throughout assessment,
goal setting, action plan development and implementation phases
• Weekly e–mail reminders of action steps
Other Services Available to Supplement the Technology Tool:
To enhance the functionality and effectiveness of the RainMinder personal marketing tool, RainMaking Oasis, Inc. provides a number of additional services to individual customers or to law firms. These are available for an additional fee and include:
• Introductory, 2–hour program on Planning for Personal Business Development Success
• Series of focused personal business development seminars and workshops on client development,
cross–selling, reputation–building, networking, prospecting and sales, internal marketing.
• Personal Marketing Plan review and suggested modifications
• Coaching about individual business development opportunities or strategies
• Monthly or quarterly status reports and activity summaries
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