Succession Management Pillar 2 of 5: Revenue, Finance and Compensation

08.08.18 | Posted By: Susan Duncan

pillar 2

Much of the Baby Boomer/retirement/succession dilemma revolves around money: the firm’s revenues, senior partner’s contribution to and control of client revenue, partner compensation and incentives to transition and other financial aspects of retiring partners.

 

As noted in our recent post: Succession Management: The Problem and a RoadMap, we know that according to Altman Weil, 73% of partners don’t want to forfeit their current compensation and anecdotally, many partners say they cannot afford to retire. Whether this is due to unplanned expenses later in life, poor financial planning or management, children still in college, and unfunded retirements, this challenge likely is real for many partners.  This is an important reason why many firms are now offering their partners financial planning and retirement planning services early in a partner’s career.

 

We also know that in most firms, partners 60 and older still often control key client relationships and the attendant revenue (including the compensation/origination credit.) This puts significant revenue at risk if transitions are not made smoothly and with clients’ involvement and approval.  This often amounts to 50% or more of a firm’s revenue.

 

There are a number of steps and components firms should review to better understand and manage the financial aspects of retirement and succession.

  • Client/partner revenue analyses. First produce a report on the firm’s top clients, those that produce 80% of the revenue. Second, associate each client with the partner that “controls” that relationship and establish the age of each partner.  Third, identify additional partners that have significant relationships with the client and associated age of each.
  • Establish financial goals and expectations. The managing partner or department chair should meet with each partner of a certain age (this varies from firm to firm from 55 to 62.) Once a partner’s timeline for retirement has been established, there must be a conversation pertaining to the timeline, the successors, billable contributions and scaling back, compensation expected, etc.
  • Incentivize client transitions. While many firms balk at the idea, the reality is that in order for client transitions to occur, firms may have to double up on credit for a few years, i.e., the partner handing off the client gets credit for doing so, and the successor gets credit for becoming the responsible/originating partner. Both parties must feel incentivized.
  • Compensation plans with phase down options. An important consideration for retirning partners is how compensation is scaled and accounted for. For example, is it tied to a scaled down number of billable hours and over what time period?  How is new business brought in to the firm rewarded for a retiring partner? Will the retiring partner be paid a “tail” for A/R and/or for business that continues to be generated from his or her oringated accounts for a period of time (e.g., 3 years or 5 years?)
  • Capital buy-outs; unfunded or underfunded retirement programs. Every firm has a different structure to their partnership agreement in terms of the amount in capital accounts, when this can be withdrawn and whether they have funded retirement plans. Firms with funded retirement plans faced a crisis in recent years with the onslaught of retiring partners (many in firms with mandatory retirement) and the payouts that required. Most firms do not fund retirement anymore.

 

In 2016-18, we conducted workshops for various chapters of the Association for Legal Administrators on succession planning.  During break-out sessions, participants brainstormed to develop proposed solutions to the challenges posed.  We included a couple of these below.

 

Problem/Challenge 1: You are worried that your firm may lose a lot of revenue in the next five years due to partner retirements. How can you prove whether or not this is true? 

Proposed Solutions 1:

  • Create an analysis of partners over age 55 and their revenue from top clients
  • Do an analysis of top 50 firm clients over the last 3 years and identify possible “successor” attorney
  • Check revenue for those partners for past 5 years [issue – creates questions of originating, receipts, responsible, etc. – depends on the firm]
  • Create a list of potential retirees and talk to them about their plans
  • Analyze how losing those salaries affects the bottom line; analyze revenues/collections for these partners versus their salaries/total package
  • Partner assessment (new compensation matrix/date)
  • Talk to clients

 

Problem/Challenge 2: Senior partners want options for reduced hours but don’t know what the firm’s policies are on phase down and also on capital buy-outs. How can you help? What should the firm put in place to address related policies?

 Proposed Solutions 2:

  • Establish criteria to identify partners eligible to continue employment; review this periodically
  • Establish a policy for “Reduced-Time Equity Partner” and for phase down options
  • Provide reduced salary and benefits for minimum required billing
  • Whole life key man policies can help finance buy-outs
  • Transparency of succession plan/compensation
  • Review and modify measurements, compensation
  • Annual plans for tracking progress
  • Use same flextime model as used now for younger partners who want/need flexibility
  • Have regular meetings of the executive committee to discuss these policies and partners eligible

 

 

Problem/Challenge 3: Senior rainmakers hold onto client work and billing responsibility because they don’t want to be penalized in compensation.  Your firm doesn’t have any way of measuring and rewarding partners who transition relationships to next generation.

Proposed Solutions 3:

  • Introduce a “transfer credit” into data analysis to go along with origination, responsible and working attorney credits
  • Use a sliding scale reducing origination credit over 5 years, for example, after five years, becomes a “firm” client
  • Create a team of partners within a practice group to develop origination percentages
  • Encourage senior partners to work with junior partners to establish relationships and continuity with clients
  • Incentivize beyond retirement – maybe senior partners keep % of revenue beyond retirement
  • Develop a policy and formula to measure and reward originating attorneys for bringing additional partner(s) into client relationships and growing that business
  • Alter compensation to encourage succession and incentivize retirement
  • Modify billing reports to better reflect and measure
  • Review billing records regularly to determine whether senior partners are working with/transferring work to mentees/successors
  • Establish criteria to identify partners eligible to continue employment; review this periodically
  • Provide reduced salary and benefits for minimum required billing
  • Whole life key man policies can help finance buy-outs
  • Talk to clients (give feedback to attorney)