Think Before You Say Yes! To Conferences and Speaking Requests

02.06.19 | Posted By: Susan Duncan
  Our last post, Be Intentional About Personal Marketing and Business Development, provided reasons for and tips on how to become more intentional about business development.  One aspect of business development that can become very time-consuming and expensive is attendance and speaking at conferences or seminars.  Before accepting invitations to speak or requesting approval to Read More

Be Intentional about Your Personal Marketing and Business Development

01.23.19 | Posted By: Susan Duncan
Most lawyers recognize the need to actively pursue new work by generating repeat business from satisfied existing clients and by attracting new clients to the firm. Too many, however, still engage in random acts of marketing or “throwing spaghetti at the wall and hoping something sticks.” Even effective rainmakers could do a better job of Read More

A Race to the Bottom for the AmLaw 200 and Below? Doesn’t Have to Be.

06.14.18 | Posted By: Susan Duncan
A month ago, at a conference on change management, a managing partner of an AmLaw 200 firm asked a question that likely weighs on the minds of most AmLaw 200 managing partners, some of the AmLaw 100 firms and many of those below the top 200. His question was: We hear all the time that Read More

Women: Communicate So You are Heard

12.06.17 | Posted By: Susan Duncan
All of the research on gender bias and communications indicates that there are significant differences in the way men and women communicate. Men often are direct, women indirect.  For men, communication helps achieve a goal, provides an answer; for women, it is more of a process, they want to tell a story and make a Read More

Law Firm MDPs and New Delivery Models Part 2 – Subsidiaries

10.18.17 | Posted By: Susan Duncan
In an effort to offer existing and new clients fuller capabilities and solutions, many law firms have developed wholly-owned subsidiaries often comprised of experts in an industry or service specialty who are not lawyers. As we reviewed in our last post, Law Firm MDPs and New Delivery Models Part 1 – A Primer, clients today Read More

Your Personal Brand: (Re)Define It, Burnish It and Manage It

07.12.17 | Posted By: Susan Duncan
Everyone has a personal brand and it often plays a critical role in professional success, advancement and business development.  Similar to a business’ brand, your brand is a promise of what others will receive from you, what you will be known for and how people react to your personality and approach.  Whether or not you actively Read More

Customer Experience (CX) Part 3 – Transform Your Firm with Superior Client Experience

05.10.17 | Posted By: Susan Duncan
[Note: This post is co-authored by RainMaking Oasis and Jonathan Hollenberg of HawkPartners, a marketing strategy and research firm for Fortune 500 companies.] In our prior two posts Customer Experience (CX) Part 1 – Is It Different than Customer Service  and Customer Experience (CX) Part 2 – Mapping the Client Journey, we discussed the difference Read More

Customer Experience (CX) Part 1 – Is It Different from Customer Service?

04.12.17 | Posted By: Susan Duncan
Providing exceptional and consistent client service is critical to your firm’s success, but to be a real winner, you will have to deliver an exceptional client experience (CX).  With clients now in the driver’s seat and law firms aggressively competing to hold on to clients or take work away from others, we know that excellent Read More

Who are Law Firms Really Competing With and Why?

01.18.17 | Posted By: Susan Duncan
Law firms are facing stiff competition when it comes to holding onto their clients, much less gaining market share. Given the flat growth in available legal work, law firms have been having to “steal” work from other firms to gain share. BTI Consulting’s Market Outlook and Client Service Review 2017 reports that while legal spending Read More